GoHenry: Money Smarts

The problem:

As High Street banks were flooding the UK market with more debit cards for kids, parents were forgetting what made GoHenry different: financial education.

What we did:

Gave birth to a purple puff ball with trainers. Money Smarts subtly reminded parents that GoHenry was built to help kids learn, not just spend.

Creative Directors: Patrick Figueroa & Holly Keogh
Design: Kat Mayhew
Production: Bob Industries
Director: Spencer Susser